SEO Your Kid's Character
My friend, Rick, is a high school teacher. He was telling me about a guest speaker they had at his school. The speaker was warning the kids about the 'footprints' they leave online and how University admissions departments and future employers were using the internet to assess and screen applicants. After the presentation the speaker addressed the faculty (w/o the students) and mentioned that some affluent families are using search engine optimization techniques to make certain the best qualities of their kid's character show up on the first page in Google's results.
Fascinating! Who would have thought that parents would know how to SEO better than the kids!
UPDATE: ReadWriteWeb just covered this phenomenon from a different more evil perspective
