Facebook Responder Profiles for Advertisers
Facebook recently added a couple of interesting features for their advertisers. Most interesting IMHO are the analytic enhancements.
"....Responder Profiles report: In addition to age, gender and
geographic location of the users who have clicked on your ad,
we're happy to provide psychographic information of these same
users. This data is aggregated from user profiles and shows common
interests, favorite TV shows, movies, books and music...."
Pretty cool. Now I want to know 'why' a certain movie is interesting to the people that clicked my ad and what is it about that movie that is creating an affinity with my brand/offering.
